On the 7: Results tab, you can view the results for each target list.
1. | From an open appeal, select the 7: Results tab. |
2. | In the Target lists box on the left, select a list. In the box on the right, information about the target list appears. To view information about the list’s results, select the applicable tab. |
• | To view a pie chart of the percentage of messages that are sent and not sent to the selected list, select the Summary tab. A table displays the number of sent and not sent messages to the list and the total number of recipients. |
• | To view a pie chart of the opened, unopened, and undelivered messages sent to the selected list, select the Sent tab. A table breaks down the number of opened, unopened, and undelivered messages by the total number sent email to the list, the percentage of sent email, and the percentage of total messages. |
The % of Sent column displays the percentage of opened and unopened email, excluding those that are undelivered. The % of Total column includes all email, including the undelivered. |
• | To view the pages the recipients in the target list access from links in the message, select the Click-throughs tab. |
• | To view the transactions generated by the recipients in the target list as a result of the email message, select the Conversions tab. |
• | To view summary information about each message sent to the target list, select the Message tab. To view a summary report about a specific message, click the message’s name in the Test message column. For more information about the message summary report, see View a message summary report. |
3. | Click Save. |
4. | To return to Campaigns, click Return. |